How it works
Five parts, in the order a campaign runs them. A quiz funnel and retargeting are options a campaign uses when they fit, not every time.
From the board to the report
- Exit 1
One idea per board
A line a driver gets in the split second a board has, and remembers after the exit.
- Exit 2
Placement
Boards picked for who drives past them, from a network of more than 3,000 nationwide.
- Exit 3
The next step
For the people who want it, a page made for the campaign takes their details. A short quiz is one way to build it.
- Exit 4
Follow-up
Advanced data reaches people online who are likely to be interested and likely to see the board, when the campaign calls for it.
- Exit 5
Reporting
What ran, how many came, what they answered and what each lead cost, in one report.
Straight answers
Do you guarantee leads or sales?
No. A billboard creates attention and the funnel measures who acts on it; we report both honestly. No campaign, ours included, can promise a number of leads or sales.
How is a campaign priced?
By the boards, the market, the duration and the creative and funnel work behind it. Ask for a quote and you get one for your case, with nothing hidden in it.
Does every campaign use a quiz?
No. A short quiz is one way to capture the people who want what you sell, and a page made for the campaign is another. The campaign uses the one that fits.
What is the follow-up?
Reaching people online with advanced data: the people likely to be interested in what you sell and likely to see your board. It is an option, used when the campaign calls for it.
Where can boards run?
Across the United States, through a network of more than 3,000 boards. Tell us the markets you sell in.